Digital Marketing Executive
Job Name : Digital Marketing Executive
Job Role : Marketing Executive
Industry : IT/ Software
Job Location : Indore (Madhya Pradesh)
Experience : 1 to 3 Year
Salary : Best in the industry
Education : B.Tech / MCA / BCA
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Assist in the formulation of strategies to build a lasting digital connection with consumers.Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.Be actively involved in SEO efforts (keyword, image optimization etc.).Prepare online newsletters and promotional emails and organize their distribution through various channels.Provide creative ideas for content marketing and update website.Collaborate with designers to improve user experience.Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).Acquire insight in online marketing trends and keep strategies up-to-date.Maintain partnerships with media agencies and vendors.Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns.Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign.Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
Proven experience as Digital Marketing Executive or similar role.Excellent understanding of digital marketing concepts and best practices.Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.Working knowledge of ad serving tools.Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).Skills and experience in creative content writing.Analytical mindset and critical thinking.Excellent communication and interpersonal skills.